The 4 P’s in selling a home are Preparation, Price, Promotion and Procedure. All are essential to ensure that we sell a home for top dollar and in a timely fashion, but today we are going to focus in on “Preparation,” in the form of the power of staging. Based on the information provided by the International Association of Home Staging Professionals, 95% of staged homes sell on average 11 days of less and sell for 17% more.
The Power of Staging
Here is an example of a staging project our stager, Sharon Brown from HomeScapesByDesign.com took on at 972 Iowa. Take a look at the BEFORE:
There is an immediate appeal with the pictures and the majority of buyers look online first. This is the first step to them envisioning themselves in this home. Making sure the “Preparation” piece is in place is so important, and will help sell homes faster and for more money.