The Power of Staging

The 4 P’s in selling a home are Preparation, Price, Promotion and Procedure.  All are essential to ensure that we sell a home for top dollar and in a timely fashion, but today we are going to focus in on “Preparation,” in the form of the power of staging. Based on the information provided by the International Association of Home Staging Professionals, 95% of staged homes sell on average 11 days of less and sell for 17% more.

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The Power of Staging

Here is an example of a staging project our stager, Sharon Brown from took on at 972 Iowa.  Take a look at the BEFORE:

AFTER Photos:






























There is an immediate appeal with the pictures and the majority of buyers look online first. This is the first step to them envisioning themselves in this home.  Making sure the “Preparation” piece is in place is so important, and will help sell homes faster and for more money.

About the Author

Katy Korby is the CFO of the Korby Home Team. Her passion is ensuring that our clients have an out-of-this-world experience selling their homes with the Korby Home Team. Katy comes to us with a diverse background and a unique skill set that enhances the client experience. Her attention to detail and care for people make her a wonderful asset to the team. Graduating with a degree in Theater, Katy has performed in numerous plays and most recently starred in a locally produced indie film that is being entered info film festivals around the nation. Katy’s experience in the work world include many positions within the accounting world including tax preparation, bookkeeping, and full-charge accounting. Most recently before joining the Korby Home Team, Katy was the Market Center Administrator for Keller Williams Integrity Realty in Roseville, where she was the full-charge accountant and handled budgeting and forecasting for the company as well as day to day operations and administration of an 80 person real estate office. Katy and her husband have two children, Libby and Calvin, and have lived in Como Park for almost two decades. In 2013, Katy completed the Tough Mudder 10 mile event and is a proud member of the “Finishers” group! For fun, Katy loves reading, photography and gardening and spending time with her family.