In a recently published article by David F. Larcker and Brian Tayan of Stanford, a closer look at the culture of a business and the impact it may have used Keller Williams Realty as a case study. At the core of Keller Williams, the company’s belief system can be summarized by: “WI4C2TS”
- Win-win – or no deal
- Integrity – do the right thing
- Customers – always come first
- Commitment – in all things
- Communication – seek first to understand
- Creativity – ideas before results
- Teamwork – together everyone achieves more
- Trust – starts with honesty
- Success – results through people
The WI4C2TS can be seen through out many Keller Williams Offices, prominently displayed on walls as you enter the office. The belief system sets the stage for a culture that is truly remarkable. As a Keller Williams associate for 8 years, I have personally seen each and everyone of these principals in place both on our team as well as within our office.
The study also included 4 cultural principals that are found through out Keller Williams:
- The company shares its profits.
- The company involves its agents, owners and team leaders in decision making.
- The company maintains open financial books.
- The company offers extensive training to agents and leaders.
All of which ensure that agents, market center owners, and team leaders operate like real stakeholders within the company. As a team, we truly feel honored to be partnered with such a great company that shares our team’s culture and core values.
When we talk with top agents and ask them what attracted them to Keller Williams, they mention our models and systems, they mention our training, they mention our technology, and they absolutely mention our culture.
Chris Heller, CEO
For the Full Article – Closer Look at Keller Williams Realty