How Important is Culture in Business?

In a recently published article by David F. Larcker and Brian Tayan of Stanford, a closer look at the culture of a business and the impact it may have used Keller Williams Realty as a case study.  At the core of Keller Williams, the company’s belief system can be summarized by: “WI4C2TS”

  • Win-win – or no deal
  • Integrity – do the right thing
  • Customers – always come first
  • Commitment – in all things
  • Communication – seek first to understand
  • Creativity – ideas before results
  • Teamwork – together everyone achieves more
  • Trust – starts with honesty
  • Success – results through people

The WI4C2TS can be seen through out many Keller Williams Offices, prominently displayed on walls as you enter the office.   The belief system sets the stage for a culture that is truly remarkable.   As a Keller Williams associate for 8 years, I have personally seen each and everyone of these principals in place both on our team as well as within our office.

The study also included 4 cultural principals that are found through out Keller Williams:

  1. The company shares its profits.
  2. The company involves its agents, owners and team leaders in decision making.
  3.  The company maintains open financial books.
  4. The company offers extensive training to agents and leaders.

All of which ensure that agents, market center owners, and team leaders operate like real stakeholders within the company.  As a team, we truly feel honored to be partnered with such a great company that shares our team’s culture and core values.

When we talk with top agents and ask them what attracted them to Keller Williams, they mention our models and systems, they mention our training, they mention our technology, and they absolutely mention our culture.

Chris Heller, CEO

For the Full Article – Closer Look at Keller Williams Realty

About the Author

Katy Korby is the CFO of the Korby Home Team. Her passion is ensuring that our clients have an out-of-this-world experience selling their homes with the Korby Home Team. Katy comes to us with a diverse background and a unique skill set that enhances the client experience. Her attention to detail and care for people make her a wonderful asset to the team. Graduating with a degree in Theater, Katy has performed in numerous plays and most recently starred in a locally produced indie film that is being entered info film festivals around the nation. Katy’s experience in the work world include many positions within the accounting world including tax preparation, bookkeeping, and full-charge accounting. Most recently before joining the Korby Home Team, Katy was the Market Center Administrator for Keller Williams Integrity Realty in Roseville, where she was the full-charge accountant and handled budgeting and forecasting for the company as well as day to day operations and administration of an 80 person real estate office. Katy and her husband have two children, Libby and Calvin, and have lived in Como Park for almost two decades. In 2013, Katy completed the Tough Mudder 10 mile event and is a proud member of the “Finishers” group! For fun, Katy loves reading, photography and gardening and spending time with her family.