Another Look at Staging

Staging a Vacant Home

We’ve taken a look at how our staging professional can improve the existing furnishings and decor of a lived-in home (see: our piece on photography), but what about a vacant home? Some may have the idea that an empty home is a blank slate. After all, those empty rooms could allow potential buyers to imagine filling the space with their own things, right?

Not entirely. Having a home beautifully-furnished allows potential buyers to see exactly how items can fit into a home. It takes the guesswork out of whether or not a room is big enough for certain furniture. Additionally, the pleasing picture created by great staging can help set the home apart from others and make it stand out in the minds of these potential buyers.

Beautiful staging turns a house into a home.

Earlier this year, we had the opportunity to photograph a vacant home for listing, after which time the seller decided to stage the home. This gave us a chance to have our photographers re-shoot the same angles, and the difference is striking!

Sure, the vacant home is lovely, and it certainly would have found a seller! But the warm, homey staging in neutral tones welcomes the potential buyer in and invites them to imagine kicking back on that sofa.

What do you think? Does staging add value to a listing? Share your thoughts with us below!

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